About
Seasoned Senior Product Designer with over 6 years of experience, specializing in enhancing user experience and visual identity through innovative design and user research. Proven ability to lead projects, implement user-centered design principles, and drive impactful product improvements, including a 21% increase in conversions. Excels at communication, problem-solving, and teamwork, ensuring successful outcomes from concept to production.
Work Experience
Senior/Lead Product Designer
Feel IT Services
May 2023 - Present
Chisinau, Chisinau, MD
Led end-to-end product design, strategy, and team mentorship for a diverse portfolio of digital products, driving significant user adoption, engagement, and market share growth through user-centered design and data-driven approaches.
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Designed brand identity for a medical app utilizing QR codes, increasing user adoption by 35% within six months.
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Developed a mobile app with medication reminders and product pages, improving medication adherence rates by 40% and simplifying access to critical medical information.
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Led the design of an interview practice platform from ideation to launch, enabling over 5,000 users to improve skills and boosting user satisfaction by 25% post-launch.
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Created a scalable design system, ensuring visual consistency, reduced development time by 30%, and enabling rapid feature updates.
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Led visual design for a legacy auto parts e-commerce platform, increasing mobile conversions by 250% through an atomic design system, accelerating build, iteration, and testing by 20%.
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Managed two designers and mentored four interns as Design Lead, fostering human-centered design thinking through workshops and training.
Senior Product Designer
Obodo
Nov 2023 - Jan 2025
Chisinau, Chisinau, MD
Drove significant improvements in user engagement and retention for clients by conducting in-depth heuristic analyses, applying research-driven insights, and developing strategic design solutions.
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Drove a 20% increase in user engagement for key accounts by conducting in-depth heuristic analyses and presenting actionable insights on usability and customer retention.
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Delivered strategic presentations to clients, highlighting user pain points and retention issues to directly influence product roadmaps and retention strategies.
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Optimized marketing campaigns with NextSA, improving digital asset performance and achieving a 15% higher click-through rate.
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Developed and implemented a repeatable framework for heuristic analysis, standardizing the evaluation of user retention and experience challenges across multiple projects.
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Applied research-driven insights to design strategies, leading to measurable improvements in user retention, conversion rates, and customer satisfaction.
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Served as a key liaison between clients, design, and marketing teams, ensuring goal alignment and seamless collaboration for impactful results.
Senior Product Designer
Flutter UK&I, BetFair
Jun 2024 - Dec 2024
Chisinau, Chisinau, MD
Led user research and design initiatives to enhance financial safety and user experience for gambling platforms, driving significant improvements in trust, safety, and conversion rates.
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Conducted in-depth user research to understand bettors' behavior, designing and implementing gambling restriction features that enhanced financial safety, user trust, and platform security.
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Improved customer safety and satisfaction by 15% through the design and implementation of enhanced deposit and withdrawal flows for mobile and desktop platforms.
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Increased conversion rates by 21% by designing and validating a complex identity verification user flow, streamlining the process and boosting user completion.
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Leveraged data-driven design, combining user research, analytics, and usability testing to validate design decisions and drive measurable improvements in user experience.
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Collaborated cross-functionally with product managers, engineers, and compliance teams to deliver comprehensive end-to-end designs.
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Advocated for Design Thinking principles, leading workshops and presentations to align stakeholders on user-centric strategies.
Oct 2022 - May 2024
Chisinau, Chisinau, MD
Led the end-to-end design and UX research for Queue AI's flagship product, significantly boosting user engagement and contributing to substantial annual revenue growth.
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Led the ground-up design of Queue AI's primary product, achieving a 30% increase in user engagement and contributing to a 25% rise in annual revenue within the first year of launch.
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Executed comprehensive UX research and user testing, reducing user drop-off rates and improving customer satisfaction scores by 35%.
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Developed and maintained a cohesive design system, increasing design efficiency by 50% and reducing time-to-market for new features by 30%.
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Temporarily assumed Product Manager responsibilities, steering product direction and strategy, which enhanced design leadership skills and provided a comprehensive view of the product lifecycle.
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Managed the design of marketing materials for a major U.S. mortgage provider, generating a $500K contract and enhancing the company's industry reputation.
UI/UX Designer
Feel IT Services
Jun 2022 - May 2023
Chisinau, Chisinau, MD
Designed intuitive and engaging user experiences, developed detailed wireframes and prototypes, and contributed to design system maintenance, ensuring consistent UI elements.
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Crafted intuitive and engaging user experiences by prioritizing user-centered design principles.
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Developed detailed wireframes and interactive prototypes to visualize and test design concepts effectively.
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Conducted user testing sessions to gather valuable feedback and refine designs for optimal usability.
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Ensured seamless user experiences across various devices and screen sizes through responsive design practices.
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Collaborated closely with cross-functional teams, including developers, product managers, and designers, to bring designs to life.
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Contributed to the development and maintenance of design systems, ensuring consistent UI elements and patterns.
Apr 2019 - May 2022
Chisinau, Chisinau, MD
Delivered diverse UI/UX design solutions for multiple clients, including travel agencies, educational institutions, and e-commerce startups, focusing on user research, intuitive design, and conversion rate optimization.
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Collaborated with a travel agency to conceptualize and design a captivating travel website, informing structure and features through user research.
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Developed wireframes and interactive prototypes to visualize user flows, ensuring seamless navigation and intuitive booking processes.
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Partnered with a Belgian university to create a user-friendly digital calendar for students, faculty, and staff, based on user workshops.
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Designed a responsive layout accommodating various devices, ensuring accessibility and ease of use for educational platforms.
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Collaborated remotely with a U.S.-based client to design a comprehensive data analytics dashboard with clear data visualizations and customizable widgets.
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Redesigned a landing page for an e-commerce startup, improving user engagement and conversion rates through heuristic evaluation and new layout proposals.